Location, Transport, Comfort, Culture, Safety, Communication, and Price – How to Stand Out from the Competition
City trips are dynamic, short, and purpose-driven. To attract bookings and guests in such a fast-paced environment, a property needs to combine the right location, smooth logistics, and the promise of an authentic local experience. Below, we outline the key factors that guests actually compare before hitting “Book,” and how you can turn each of them into a competitive advantage for your listing.
1) Location and Access to Attractions
“Close to the city center / metro / park” is the golden triangle for urban stays. Even a property outside the main downtown area can attract guests if it clearly highlights proximity to trendy neighborhoods, green spaces, and specific landmarks. In your listing description, use real walking times and public transport routes; include a map screenshot in your gallery. Keywords: “central studio,” “near metro,” “quiet street,” “fast connection to the airport.”
Tip: Check out our Listing Optimization Guide: https://home2host.com/services/#services-text
2) Airport and Transport Connections
Guests appreciate predictability: which bus or metro lines connect the airport to your apartment, where to buy tickets, how much a taxi costs, and how long the ride takes during peak hours. A step-by-step travel guide with pin locations and links to official transport websites (included in your welcome guide) reduces guest questions and improves your communication rating.
3) Culture and Local Experience
Urban travelers seek history, gastronomy, and art. Create a mini local guide: a café 3 minutes away, the nearest museum, an art district, an evening bar, or a Sunday market. Include some local secrets—a bakery, craft brewery, or small gallery. These touches add value far beyond the square footage and often tip the decision in your favor.
4) Comfort at Home
A fully equipped kitchen, quality mattress, blackout curtains, quiet bedroom, reliable high-speed internet (with measured speed), and an ergonomically designed workspace make all the difference. Your listing should be specific: 200 Mbps Wi-Fi, 55” smart TV with apps, capsule coffee machine, washer-dryer combo, contactless self check-in. The clearer the details, the better.
Reference: "What amenities do guests expect on Airbnb?" https://www.airbnb.com/resources/hosting-homes/a/the-amenities-guests-want-25
5) Safety and Cleanliness
Smart lock or key box, automatic entry lighting, fire extinguisher, first-aid kit, and smoke and CO detectors — clearly state their presence and exact location. Cleanliness is non-negotiable: work with professional cleaning teams, use checklists, and document each cleaning with photos. If applicable, highlight your participation in Airbnb’s Enhanced Cleaning program to strengthen guest trust.
6) Communication and House Rules
Respond quickly (within one hour), provide clear instructions, and maintain a respectful tone. Keep your rules concise but firm: quiet hours after 10 p.m., no parties, pets upon request, security deposit, and key replacement fee. Consistent and courteous communication leads to higher ratings, more bookings, and fewer misunderstandings.
7) Pricing and Flexibility
Maintain transparent pricing with discounts for longer stays, clearly stated cleaning fees, and optional late check-out when available. Use dynamic pricing and short-term promotional windows to keep your listing visible and competitive — without devaluing your brand through constant markdowns.